Adobe Illustrator AI and EPS: We support these, including showing any transparent areas as a checkerboard.As “digitally native” images, these can and should be formatted as vector graphics, rather than raster graphics - allowing to scale to any size without creating pixelation while retaining a small file size. Illustrations and other graphics need special consideration. For example, regardless of the source format and resolution of an image, sales users should be able to download that image as a screen-res JPG for use in MS Office - and should probably also be stopped from downloading the original as this may be a high-res TIFF which is going to bloat their document. However, you wouldn’t want to upload WEBP masters to your DAM as the compression is lossy, but if your web team is going to use the DAM they might want it to be able to output WEBP format for website use.įormat and resolution transcoding: For all of the above formats, you need the ability to set up image transcodes so you, as the admin, can offer end-users their images in a format and resolution which makes sense for them. It compresses better than JPG, and also supports transparency like PNG. WEBP: This is Google’s relatively new image format for the web, which they intend to become the replacement for JPG and PNG.Camera RAW: We auto-create previews from a wide range of RAW formats, but check with YOUR files as every manufacturer has their own format and some even have multiple.This is really the only way to ensure that previews are accurate and transcodes retain all elements of the original file. To support this well, we have chosen to run Photoshop natively on our servers. PSD/PSB (Photoshop/Photoshop Big): Very complex file structure with layers, layer-groups, transparency layers, effects layers, multi-gigabyte file sizes, etc.So, you may find that the colours of these show up with distorted colours. There are essentially endless permutations, especially if you are using CMYK TIFF files. If you use any of these, check that these survive transcoding and that previews show up sensibly for YOUR files. TIFF: TIFF supports layers, multiple-alpha channels, clipping paths and embedded colour profiles.If your web team is going to use the DAM, you will probably also want to get them to check that the file size of PNGs generated from high-res masters aren’t bloated in terms of file size. ![]() For example, if you have PSD or PNG masters and end-users need to download low-res versions of these, the transparency should survive the transcoding. ![]() PNG: Your PNG files need to be supported including transparency.Make sure that the DAM system you select can extract/map these in a meaningful way. purchase lots of images from Getty Images or download them from Unsplash, they will typically have very useful keywords and captions embedded. One thing to look out for is extraction of embedded metadata. JPG: Typically supported well on all DAM platforms, ours included, as it is a simple format. ![]() The six image file types that are must-haves include: It’s important to note that images should be classified separately from illustrations and graphics, which I will address next. The ones we find that most clients care about are these: Asset type 1: Images
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |